Posted on Monday, April 12th, 2010 at 1:41 pm
Integrating predictive analytics and data mining technologies with business processes plays a crucial role in the ability of organizations to succeed, according to a new study from market research firm Aberdeen Group. A number of factors are driving the use of predictive analytics across enterprise, but one stands out from the rest, according to the report. A tougher competitive environment drives analytics adoption 25 percent more than any other factor among all respondents.
