Posted on Monday, October 26th, 2009 at 8:46 am
ABI Research Anticipates “Dramatic Growth” for Augmented Reality via Smartphones
ABI Research
According the ABI Research study “Augmented Reality: Adding Information to Our View of the World”, handheld platforms will transform the Augmented Reality ecosystem, with revenue associated with Augmented Reality growing from about $6 million in 2008 to more than $350 million in 2014. As advertisers learn to insert tags into navigation displays, mobile advertising revenue will grow slowly, representing a large portion of sectoral revenues in the 2013-2014 timeframe.
Augmented Reality (AR), the overlay of graphics onto a video stream or other real-time display, has existed for more than 15 years, with customized applications in industrial automation, theme parks, sports television, military displays, and online marketing. Recently, an entirely new mass market has opened up in mobile handsets, due to the availability of video cameras, processors, GPS data, compasses, and accelerometers on smartphone handset platforms. In particular, personal navigation applications for the Apple iPhone and Android platforms have seen strong early adoption, due to the intuitive nature of the real-time display.
