Posted on Friday, November 30th, 2007 at 5:57 pm
Software as a service to fuel CRM boom, says analyst
ITPro
As enterprises continue to invest in front-office applications, worldwide CRM software revenue is forecast to exceed $7.4 billion (£3.7 billion) in 2007, up 14 per cent from $6.5 billion (£3.2 billion) in 2006, according to analyst Gartner. But SaaS-based, CRM adoption, driven by on-demand vendors like NetSuite, SugarCRM and Salesforce, and is growing at more than double the rate of the CRM market as whole. In 2006, SaaS represented 12 per cent of total CRM software revenue and it is on track to reach nearly 14 per cent in 2007. By year-end 2007, the analyst predicts SaaS is forecast to represent more than $1 billion in CRM software revenue.
