Posted on Wednesday, February 8th, 2006 at 6:31 pm
In partnership with ECNext, Outsell analyzed 24,970 online content purchases from December 2004 to June 2005. They supplemented the data with phone interviews and insights from Outsell analysts covering different information industry segments. The Outsell HotTopics report, Web E-Commerce for B2B Publishers and Information Providers — New Channel Demands New Ways of Thinking, provides norms and offers recommendations for leveraging e-commerce opportunities.
B2B content buyers on the Web spend an average of $152 per transaction, with a median sales price of $30. The price band for volume sales is $1 to $49 per transaction, with the next real price band from $50 to $499. Most publishers indicate that the “magic” number is at or below $499, though selected publishers enjoy purchases as high as $7,500. The type of content provided within a relative price range is what drives Web commerce sales, rather than particular industries buying more or less content based on price.
