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NES Cohort Is the Most Profitable, but Loyalty to Nintendo Is Elusive
Posted on Tuesday, November 15th, 2005 at 6:58 am

 

Some analysts suggest that Nintendo is moving into an advantageous position because consumers now entering parenthood started playing video games on the Nintendo Entertainment System (NES) and thus have a strong affinity for the platform. This raises interesting questions about opportunities created by focusing on specific gamer cohorts.

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