Posted on Wednesday, January 18th, 2006 at 3:46 pm
Wainhouse Research forecasts that the total market size for ODRM will grow to almost $1 billion by 2007. In an analysis by Accela Communications of nearly 12,000 webcast registrants across multiple rich media programs, only 28% of individuals who pre-registered for a live presentation came back to attend the program at the scheduled time, despite receiving multiple reminder notices. However, among those that who registered when the program was available on-demand, 91% viewed the content. Moving forward, we forecast the growth in direct sales of web conferencing services from 2003 to 2007 to be 16% CAGR.
