Posted on Tuesday, June 27th, 2006 at 4:47 pm
Serious gamers are the ideal target audience for HD features because they are willing to pay extra for better quality graphics and a better gaming experience,” said Michael Wolf, an analyst with ABI Research. As evidence, Microsoft claims that nine out of 10 of its Xbox 360 owners own or intend to buy an HDTV set. As the gaming market has grown, gamer demographics have changed. The sweet spot for the game industry is now the person in his or her late 20s, as opposed to teens. This older group has more money to spend and might be willing and able to pay extra for HD products.
