Posted on Monday, November 2nd, 2009 at 11:56 am
Demand for Business Intelligence Software Rising
eWeek
A report from research firm Access Markets International Partners suggests business intelligence software usage is gaining traction as a stand-alone product among U.S. businesses seeking a competitive edge. BI is an analytic tool that arms decision makers with real-time financial and operating models to track business performance and return on investment. AMI concluded that current market conditions are driving 600,000 small and medium businesses (9 percent of PC owners) to deploy BI software this year. Gartner analysts projected business units will increase spending on packaged analytic applications, including corporate performance management (CPM), online marketing analytics and predictive analytics that optimize processes, not just report on them. The report also noted that social networking analysis shows the value of BI by tying the dimensions and measures to decisions made in the company.
