Posted on Friday, April 24th, 2009 at 5:31 pm
Arbitron/Edison Study: Online Radio Audience Reaches 42 Million
FMQB
“The Infinite Dial 2009: Radio’s Digital Platforms,” the latest study by Arbitron and Edison Research, shows continued growth in usage and ownership of digital audio platforms, including online radio, iPod/MP3 players and podcasting. “Consumer use of new digital platforms such as iPods and social networking sites is becoming nearly ubiquitous,” said Tom Webster, VP of strategy and marketing, Edison Research. “This represents a window of opportunity for radio to reinvent itself by spreading its content across the expanding choices consumers use to control their media experience.”
