Posted on Friday, April 24th, 2009 at 5:29 pm
Digital’s Ultimate Makeover: Multiplatform Distribution Revolutionizes Authoring and Post
eMediaLive
Peter Staddon, executive VP at Deluxe Digital Studios, sees a kind of tectonic shift taking place, as an industry that had grown comfortable pushing with one large, well-defined format is now being pulled in many directions by consumers who want choice in not only their content but the format it takes. “Consumer choice is what’s starting to drive the business,” he says. The analogy to what Apple did to the music business is apt. The computer company took an IT view of a sector that was no longer able to economically cope using its traditional processes. Apple was able to create a workflow and business model that worked at the single-file level. As video entertainment moves in that same direction, but with its vastly larger storage and retrieval requirements as well as its digital Babylon of codecs, the effort to bring post production into the next age will be more revolutionary than evolutionary.
