Posted on Monday, December 15th, 2008 at 4:43 pm
TV Viewing and Internet Use Are Complementary, Nielsen Reports
30% of In-Home Online Activity Takes Place While Simultaneously Watching TV
MarketWatch
The Nielsen Company’s new TV/Internet Convergence Panel, which electronically measures both television and Internet usage in the same homes, has found that television viewing and online video streaming are complementary activities. According to the convergence panel, the heaviest users of the Internet are also among the heaviest viewers of television: the top fifth of Internet users spend more than 250 minutes per day watching television, compared to 220 minutes of television viewing by people who do not use the Internet at all.
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