Posted on Friday, January 22nd, 2010 at 3:33 pm
In the next year, CIOs will get more involved, and “we’ll see companies writing policies and guidelines,” partly to protect workers, Dangson says. Businesses will also increase use of Facebook and Twitter for CRM, she predicts, saying CRM is “the most compelling business case for public social media sites where customers frequently voice their opinions on matters of everyday life, including the brands in which they interact.”
