Posted on Tuesday, July 7th, 2009 at 2:25 pm
Firms fail to recognise Web 2.0 cost-saving potential
ZDNet UK
Web 2.0 can help companies reduce costs, but enterprises that have not yet taken advantage of such technologies are unlikely do so in the current downturn as they view investments in such projects as an “experimental” cost, say analysts. Steve Hodgkinson, public-sector research director at Ovum, said companies that already deploy Web 2.0 do realise its potential as a cost-saver. However, he does not see any great swing towards the use of Web 2.0 as a cost-saving strategy by firms not already using such technologies. “In some ways, the reverse may be a more common reaction: companies cutting back on anything that seems experimental or discretionary,” Hodgkinson told ZDNet Asia in an email interview.
