Posted on Thursday, March 23rd, 2006 at 11:18 am
Industry analysts looking at 2006 and beyond point to the growing importance of software-as-a-service (SaaS) and on-demand offerings as trends that will shape how small to midsize businesses (SMBs) and large enterprises alike deploy CRM technologies.
Three fundamental forces will steer the CRM market in 2006: persistent investment, a shift toward process management, and reliance on consultants and systems integrators.
