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Auto Dealerships Using Customer Management Systems Perform 15 Percent Better Than Competitors
Posted on Monday, September 18th, 2006 at 11:07 am

 

Auto dealerships using customer management systems are performing 23 percent better than their competition, according to updated research from the University of Maryland’s Robert H. Smith School of Business. The research is based on a survey issued by researchers in the school’s Department of Decision and Information Technologies and distributed through Autobytel to thousands of customer dealerships.

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