Posted on Friday, May 30th, 2008 at 12:34 pm
Can Consumer Techs Satisfy SMBs’ Collaboration Needs?
IT Business Edge
Is it any wonder, then, that SMBs feel they are being left behind by their larger counterparts — or perhaps fear making ill-advised purchases just to keep up with the bigger guys? This appears to be the tone of a question posed by someone named Diane on bMighty.com: “With all the talk about wireless, what tools do smaller businesses really need?”
In answering her question, Yankee Group analyst Steve Hilton promotes the idea of consumer technologies. He references a couple of Yankee Group studies, at least one of which I mentioned in a blog earlier this year. That study, “Unleash the Hidden Power of Your SMB,” found that consumer-oriented tools such as instant messaging, wikis and blogs were often major productivity drivers for SMBs.
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