Posted on Thursday, May 29th, 2008 at 4:29 pm
European Collaboration & Conferencing Services Market to Hit $1 Billion in 2008
The Earth Times
Two new studies just released by Wainhouse Research (www.wainhouse.com/csp) provide strong evidence that the demand for alternatives to travel through online meetings is accelerating in Europe. Many of these initiatives are driven by environmental awareness and compliance, cost reductions, and the requirement for greater personal productivity. The companion studies, “2008 European Collaboration Services Market” and “2008 European Addressable Market for Conferencing Services” indicate audio conferencing minute volume grew 37% and web conferencing usage grew by almost 50% based on revenue growth in 2007. Furthermore, detailed analysis of the market potential indicates only 29% of the market is being addressed. While the European market for collaboration & conferencing services will grow to over $1B in 2008, addressable market analysis shows the potential market size to be nearly four times that. With prices for online meeting services approaching that of a typical long distance call, the barriers to further use seem limited by training, adoption, and awareness initiatives only.
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