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FastForward to CRM Best Practices
Posted on Wednesday, August 29th, 2007 at 12:59 pm

 

Taking a step back from analyzing the news, Forrester Research has created some instead, unveiling a new best-practices framework for CRM with its FastForward self-assessment format. The framework, which covers 150 top CRM capabilities, is based on interviews with more than 100 user companies, in-depth analysis of 33 vendor solutions, and discussions with 29 CRM professional services providers.

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