Posted on Friday, April 6th, 2007 at 11:24 am
There is no single definition of CRM analysis, Gartner analyst Gareth Herschel told those attending the Gartner BI Summit in Chicago Tuesday. Instead, a company has to determine what measures drive customer satisfaction in the firm’s specific business. “Consider whether improving operational processes will be more cost-effectively delivered by the implementation of new operational tools or by more-insightful use of the established tools,” Herschel said.
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