Posted on Monday, September 18th, 2006 at 10:39 am
Well over one third (37 percent) of search marketers have annual revenues of $15 million, up from 25 percent in 2005.
JupiterResearch, a leading authority on the impact of the Internet and emerging consumer technologies on business, finds that the share of search marketers with annual revenues of $15 million or more has risen from 25 percent in 2005 to 37 percent in 2006. According to the new JupiterResearch report, “US SEM Executive Survey, 2006,” the number of marketers using bid management and Web analytics tools has risen from 19 percent last year to 26 percent this year.
“More than fifty percent of large marketers outsource at least one of their search marketing services.” Almost 24 percent of search marketers spent more than $500,000 on SEM campaigns in 2005, compared with 12 percent in 2004. This year, 66 percent of marketers plan to increase search spending. This number climbs to 72 percent when referring to sophisticated marketers, or those who use bid management tools and Web analytics packages.
