Posted on Wednesday, August 29th, 2007 at 12:56 pm
With the world focusing ever more closely on the customer and an improving business outlook encouraging investment in technology to drive growth, companies continue to look at customer relationship management (CRM) solutions as the answer to performance improvement.
As a result, worldwide CRM software revenues, up by nearly 14 per cent in 2005, continue to grow strongly. And some two thirds of companies in a recent IBM Global CEO Study look to CRM to deliver revenue growth, by improving customer experience and retention and influencing the development of new products and services.
