Posted on Friday, November 13th, 2009 at 12:27 pm
The number of people who use social networks from their smartphones skyrocketed 187%, to 18.3 million unique users, in July, compared with the same month a year earlier, says Nielsen. Social networking is among the fastest-growing activities on mobile devices, along with search and checking news, says Jon Stewart, Nielsen’s research director for technology and search. With so many eyeballs increasingly fixated on mobile devices, opportunities for advertisers abound. Visiongain Research predicts mobile-social-network-related revenue will reach about $60 billion in 2012. Gobs of money is to be made from consumers buying virtual gifts when playing mobile games, for example, says Doug Bewsher, Mig33′s chief marketing officer.
