Posted on Friday, November 13th, 2009 at 12:19 pm
Sixty percent of non-mobile marketers plan to launch mobile advertising efforts in 2010, with 31 percent of agency respondents stating they will invest between $100,000 and $249,000 on their campaigns, according to mobile ad firm Millennial Media’s new State of the Industry report. As an average value, brand respondents forecast at least a 15 percent increase in mobile ad spend in 2010–the CPG, Retail, Entertainment, Travel and Restaurant categories are expected to lead mobile spending in the year ahead, with “engagement” cited as the most sought-after return on investment. Roughly 15 percent of respondents tell Millennial Media they will invest more than $1 million on mobile advertising in 2010, with 2.6 percent projecting mobile ad spend greater than $5 million.
