Posted on Monday, March 23rd, 2009 at 1:07 pm
Research and Markets: Video Usage in E-Commerce – The Best is Yet to Come
SOA World Magazine
The Video Usage in E-Commerce report analyzes the power of product videos to lower the number of abandoned shopping carts, reduce return rates and generate higher sales. A key obstacle to greater video adoption among online retailers is the high cost of in-house video production. But the data shows increased sales may outweigh increased costs.
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