Posted on Monday, March 23rd, 2009 at 1:04 pm
Research: Mobile Retail Apps Have Massive Growth Potential
Retail Customer Experience
Mobile apps offer a huge opportunity for retailers to encourage in-store purchases. Shoppers who use a mobile phone as part of an in-store shopping experience are 6 percent more likely to buy something in the store. That’s valuable knowledge in a tight economy when any advantage helps.
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