Posted on Wednesday, April 30th, 2008 at 1:54 pm
Mobile Advertising Still Annoying, Text The Best Format: Report
Washington Post
Most forms of mobile advertising are still annoying to a sufficient number of people to engender caution, according to a report by analyst group Forrester. Of those surveyed, 65 percent said they were annoyed when an ad appeared while a web page was loading, 57 percent found ads appearing alongside maps annoying, 56 percent found banner ads annoying, 48 percent found paid search ads annoying and the least annoying ad format was pre-rolls for mobile video clips or games, reports BrandWeek. I’m guessing ads showing while a web page was loading was deemed to be annoying because people thought it was causing the page to take longer to load, and the others seem to be related with how familiar people are with the format.
Around 30 percent of people have interacted with mobile ads according to Forrester, but only 1 percent had clicked on a banner ad while browsing on their handset reports MediaPost. The survey also found that only 7 percent of mobile users trust ads on their phones. Mind you, there are no comparable figures given for the level of “trust” on ads in other formats, and it’s the same with what people find annoying?are banner ads only annoying on mobile phones or on the web as well?
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