Posted on Tuesday, June 6th, 2006 at 5:59 pm
Sports content offers wireless providers and media outlets an opportunity to reach some of the most desirable subscribers in any market, as well as a chance to grow the overall number of wireless users, industry experts said Monday.
Sports are one of the most potent ways to reach young men in both the 18-to-34 and the 18-to-49 demographic, groups that are coveted by advertisers because of their willingness to spend dollars and to switch brands if they see a reason to do so. These can be elusive audiences, however, leaving programmers eager to find any way to capture their attention.
