Posted on Tuesday, June 29th, 2010 at 9:57 am
In today’s crowed marketplace, having a voice that has an impact on consumers at a personal level is one of the most hotly debated topics and Holy Grail of modern day marketing. Brands are constantly looking for new and engaging ways to interact with their target audience and video is an ideal way of getting this result.
2010 has seen the online video market mature and come of age. Online video has proved itself to be much more than just a flash in the pan and is becoming a core part of the advertising market. However, there is still a degree of reluctance amongst many decision makers to walk down the online video path and for some online video is still seen as a leap too far.
