Posted on Monday, November 2nd, 2009 at 11:51 am
Think, Then Measure: BI in the SMB
CRM Buyer
Suppliers and consumers have tightened their belts under current economic conditions, sending businesses scrambling for cost-cutting methods. Small and medium businesses (SMBs) have turned to business intelligence (BI) tools in response to these pressures. Aberdeen’s July 2009 report, “BI for the SMB 2009: How to Slash Cost and Empower the Business User,” found that SMBs were investing in technology solutions to automate BI processes and identifying areas of the business where the most rapid ROI for BI could be obtained.
