Posted on Friday, January 22nd, 2010 at 3:31 pm
While many argue that the economic downturn has caused companies to push the ‘green agenda’ down the priority list, a recent study by Frost & Sullivan reveals that companies in the ICT sector are actually paying more attention to environmental initiatives – to save cost and improve competitive differentiation as well as enforce brand loyalty. However, given the tighter budgets and higher stakeholder expectations, such initiatives need to demonstrate a positive ROI.
