Posted on Friday, November 13th, 2009 at 12:02 pm
A new survey from the Aberdeen Group shows that 42% of those companies surveyed were going to increase Web Content Management budgets this year will probably have little or no effect on decisions that your company has already made - it being April and one third of the way into the year. Web Content Management Systems are great - we all agree. But what is becoming increasingly clear from this survey and other similar surveys is that while companies do need to invest in WCM, or other CMS, they also need to invest in the human factor. All the technology in the world, this report concludes, while providing a major marketing tool in very difficult economic times is useless without people who know how to operate the systems, or people to provide content that can be manipulated by the systems.
