Posted on Monday, November 3rd, 2008 at 10:45 am
Nadel Phelan Lauded with Medal in 2008 International Summit Creative Awards
14th Annual Summit Creative Awards Competition honors Nadel Phelan for
Cisco Networking Academy Ten-Year Anniversary Campaign
SCOTTS VALLEY, Calif., May 27, 2008 – Nadel Phelan, Inc., specialist in media communications for technology firms, today announced it has been lauded with an award in the 14th annual 2008 Summit Creative Awards, one of the industry’s most stringent and competitive competitions. This honor was given to recognize NPI PR in developing and orchestrating a Ten-Year Anniversary Campaign that they conducted for the Cisco Networking Academy. NPI PR was chosen from a pool of over 5,000 contestants from twenty-six different countries around the globe.
NPI PR began the campaign six months in advance with targeted outreach to local traditional and online media outlets to create awareness about local Job Shadow Day events held around the country designed to encourage youths to pursue educational and career opportunities in IT. In addition, NPI PR contacted and interviewed winning students of the national Rigor, Relevance, Relationships, and Results competition. These interviews were shared with regional print and online publications. The groundswell generated during the campaign peaked with Cisco Chairman and CEO addressing a crowded audience in Washington D.C. and calling for a new era of public-private partnerships to ensure that our nations students gain the knowledge and skills needed to stay competitive in an evolving global market.
“By coordinating sequential regional outreach campaigns around the country with key influencers in the traditional and online press, we were able to generate a growing wave of interest among Cisco’s target audience of students, schools, and state politicians,” said Paula Phelan, CEO of NPI PR. “As a result, the anniversary was extraordinarily successful and had student, mentor, and state representatives in attendance from every state, as well as substantial coverage by local and national media.”
The Summit Creative Awards recognizes and celebrates the creative accomplishments of small and medium sized advertising agencies and other creative groups with annual billings of $30 million or less. Over the fifteen years, the competition has established itself as the premier arbiter of creative excellence for firms of this size.
About the International Summit Creative Awards
The International Summit Awards (SIA) organization was founded in 1994. The organization conducts the Summit Creative Award, the Summit Marketing Effectiveness Award and the Summit Emerging Media Award. The 2008 competition is the 14th year for the creative competition. For more information about the Summit International Awards organization, its competitions and winning firms, please visit www.summitawards.com.
About Nadel Phelan
Founded in 1993, Nadel Phelan, Inc. is a full-service public relations firm located in Silicon Valley that represents enterprise and consumer technology solutions in rapidly evolving markets. Nadel Phelan provides a single communications management source for its clients that range from venerable industry giants to venture-funded startups. By combining in-depth technology and industry experience, Nadel Phelan provides its clients with the strategic and tactical services necessary to establish and maintain marketplace leadership. For more information visit www.npipr.com or call 1-831-439-5570.
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