Trends are changing with a vengeance in all forms of voice, video and data communications.  The old mantra of ‘convergence’ no longer captures the explosion of new services that are now arriving into the market in a torrent from providers of VoIP, wireless and downloadable sources.  Industry heavyweights like Verizon, Cingular, Sprint, Vodaphone, BT, Deutsche Telecom, have realigned their thinking and intensified their interest in brilliant new technologies from scrappy startups. With a new layer of services coming from MVNOs (Mobile Virtual Network Operators), users have a wider range of options and convenience than ever before. ‘Bundled services’ and ‘time to market’ are the starting ante for survival in this fast paced world, but to thrive here, PR excellence is the essential ingredient that will drive industry recognition of your unique offering.