Unique Requirements. Customized Strategies.

In order to effectively address the needs of individual vertical markets, vendors have long known that their offerings require fine-tuning in the way their product is presented. Key performance parameters and positioning that are suitable for one vertical market, may not be optimal for another. Our practice specializes in translating features and solutions into individualized and clear enterprise and end-user benefits that resonate inside each respective vertical market.

Working with market leaders like Cisco Systems, Microsoft, Oracle and Symantec, Nadel Phelan is expert in delivering specific vertical market initiatives that work. Every day we deal with the standards, acronyms and jargon that form the shorthand for speaking the language of individual markets. We routinely serve as an educational resource for both editors and analysts in explaining new technologies and their relevance to certain markets.

Select a Vertical Market from the list at left for more information.