Unique Requirements. Customized Strategies.

In order to maximize impact in vertical markets, vendors must carefully fine-tune their messages. Positioning suitable for one vertical market, may not be appropriate for another. Our practice specializes in communicating features and benefits that resonate with each respective vertical market.

Working with market leaders like Cisco, Microsoft, Oracle, Google and Symantec, Nadel Phelan has the expertise to execute specific vertical market initiatives that deliver results. Every day we deal with the standards, acronyms and jargon that form the shorthand for speaking the language of your key markets. We routinely serve as an educational resource for both editors and analysts by explaining new technologies and their relevance.

Select a Vertical Market from the list at left for more information.